UConn women’s basketball star Paige Bueckers designs personalized water bottle for Gatorade campaign

Photo of Maggie Vanoni

UConn women’s basketball star Paige Bueckers has joined Gatorade in its multi-athlete “Bottle Collection” by designing a custom water bottle, the company announced Tuesday.

“It’s such an exciting moment to have my first Gatorade Gx bottle embody so much of who I am and stand for on and off the court,” Bueckers said in a press release. “I hope my story is a reminder to be confident in who you are, to lift others up and to always strive to be the best version of yourself.”

Along with Bueckers, the Fuel Tomorrow Gx Collection features bottles designed by NFL quarterback Trevor Lawrence, baseball star Fernando Tatis Jr. and Olympic track athlete Sydney McLaughlin. The four join Serena Williams as the only athletes to design Gatorade bottles.

“At Gatorade, the athlete is at the center of everything we do and we’re constantly looking for new ways to elevate their voices,” Gatorade Senior Design Director Sean Huls said in the release. “For us, the Gx bottle is a blank canvas for storytelling and an opportunity to collaborate with our athletes to bring their journey to life in a creative way. Our first Gx Fuel Tomorrow Collection features some of our youngest roster athletes who inspire the next generation to love the game.”

Bueckers’ bottles are designed with light and bright colors and incorporate images that resonate with her personal passion for basketball. One bottle has the words, ‘Be You Be Great,’ which Bueckers says is a phrase her dad texts her before each game. Two other bottles also incorporate baskets in a nod to her nickname, ‘Paige Buckets’.

“Paige brought her personality and love of the game to life with her first Gx Collaboration bottle,’ said Huls. “It features a bold color palette and personal touches including the phrase ‘Be You Be Great’ nodding to her father’s impact, her iconic game day braids with the blue and pink overlapping ribbons and her ‘Buckets’ nickname.’ ”

Bueckers became the first college athlete to sign an NIL deal with Gatorade in November. In high school, she was named the 2019-2020 Gatorade Female Athlete of the Year.

maggie.vanoni@hearstmediact.com