Bret Michaels will be heading the entertainment\u00a0at\u00a0the 40th Annual Milford Oyster Festival\u00a0today. The committee said it wanted a special performer to celebrate the 40th year of the festival and Michaels fit the bill. \u201cThis is a wonderful opportunity for fans to enjoy a free outdoor concert in our beautiful downtown harbor area,\u201d said Paula Smith, festival president, in an earlier press release. Bret Michaels is a multiplatinum global superstar who has turned his passion for music into a multi faceted brand that encompasses record breaking touring sales, Reality TV stardom, legendary songs that have sold over 32 million records, product endorsements as well as being a devoted philanthropist, all supported and followed by three generations of loyal fans, according to the Oyster Festival website. The performer rose to fame as the front man of Poison, one of rock's most iconic and enduring bands. He helped define the 80s rock n roll scene on the Sunset Strip in Los Angeles. His solo career has charted its own course with multiple solo albums. His last album, Custom Built, topped the charts, reaching #1 on Billboard\u2019s Hard Rock list. His new CD, Bret Michaels: Good Songs and Great Friends, was set to be released in June and features a myriad of legendary artists. Michaels will take the stage at 3:45 p.m. The first band on the main stage will be the Red Not Chili Peppers, a tribute band, starting at 12:20 p.m., and then Frank Viele at 2:15 p.m. The 40th Annual Milford Oyster Festival will be held, rain or shine, on Saturday, Aug. 16, 10 a.m. to 6 p.m. In addition to the main stage entertainment and live local bands, the event includes the Children's Stage at Fowler Pavilion, the Harbor Stage and Festival Car Show at Lisman Landing, Armory Square Big Toys, 200 Arts & Crafts vendors on the green, amusement rides, schooner cruises, canoe & kayak race, and 30,000 oysters from the East Coast Shellfish Growers Association. For event schedules, click here for the Milford Oyster Festival website.