REI opens Friday in Milford

The outdoor retailer REI opens Friday at 1587 Boston Post Road, across from the Milford Marketplace.

Store officials said there will be a three-day grand opening party starting on Friday, with activities, giveaways, music and food.

REI has 146 locations, including two in Connecticut in Norwalk and West Hartford.

According to a posting on the REI website from July, the new store will help the outdoor community enjoy life outside and support local nonprofits who steward nearby recreational places.

“Located between the Housatonic River and Long Island Sound, the new store will carry gear and apparel for the region’s most popular outdoor activities, and will include a bike shop, watersports shop and REI Outdoor School classes.”

"We are thrilled to be joining the Milford community," said Andrew Hoskins, REI Milford store manager. "For me personally it's an honor to be combining two things that I am so passionate about: REI, where I've worked for almost nine years, and my home state of Connecticut, where I first fell in love with the outdoors. I'm looking forward to helping REI deepen its support of our local nonprofit partners and helping local adventurers find new ways to connect with the outdoors."

REI Milford occupies 25,000 square feet on the lower level of a new shopping center on Boston Post Road, across from the Milford Marketplace.

The new store will feature the top brands of outdoor gear and apparel for camping, climbing, cycling, fitness, hiking, travel and paddling.

With each new store, the co-op invests in local nonprofit partners who steward local outdoor places.