Milford mall brings in new concept: Paintbars
A chain that mixes cocktails with painting on canvases is coming to the Connecticut Post Mall this winter.
Mall officials announced Thursday, Sept. 6, that Muse Paintbar will open its fourth Connecticut location there early next year. The New York City-based chain, which got its start in 2012, already has locations in Glastonbury, Norwalk and West Hartford’s Blue Back Square.
The chain has more than 30 locations in nine states overall.
Kelly Frantz, the Connecticut Post Mall marketing director, said Muse Paintbar will be moving into space formerly occupied by Sundae Spa, a beauty salon for children, that closed in the spring of 2017.
“We are thrilled to add Muse Paintbar to our lineup of entertainment options at Connecticut Post,” Frantz said. “Muse is perfect for all ages whether it’s a children’s birthday party, date night or girls/guys day out. It will bring a brand new and unique element to our center that our shoppers will enjoy.”
Painters of all skill levels alike are able to create artwork with guidance from a local artist, while also enjoying different types of drinks and appetizers. Classes are also available for all ages and skill levels.
Customers have the option of choosing between painting on a canvas or a wooden sign as well as on glass or ceramic objects like vases.
David Cadden, a professor emeritus at Quinnipiac University's School of Business, said chains like Muse Paintbar are part of the continuing evolution of U.S. retail centers.
“One of the ways to maintain the existence of these retail centers is to make it worthwhile for people to go out for an evening, to make it an experience they can’t get anywhere else,” Cadden said. “People are becoming more interest in acquiring skills and experiences than they are in buying things.”
One way for a paintbar to draw repeat business, he said, is to display some of its patrons’ work, even if only for a brief period of time.
“If they’ve got something of mine hanging up in their place, no matter how briefly, I’m more likely to come back and bring someone with me,” Cadden said.