It's official: The Eastern Purple Coneflower is Milford's city flower

After 375 years, the City of Milford has an official city flower.

The Board of Aldermen voted for the flower at its meeting Monday night.

The official city flower is the Echinacea purpurea Magnus, commonly known as the Eastern Purple Coneflower.

According to a resolution in favor of choosing the flower, it “is a Connecticut native perennial used by Native Americans for herbal and medicinal use to ward off infection and disease, and to relieve pain.”

The choosing of a city flower is tied in with the celebration of the city’s 375th anniversary this year. Anniversary Committee Chairman Robert Gregory said the Milford Garden Club came up with the idea of naming a city flower and thought the anniversary would be a good time to do so.

Garden Club representative Bunny Elmore said the club supports the Eastern Purple Coneflower because it is native to the state, it was used by Native Americans and because it has a long bloom time, from June through August.

It’s also a bright flower that attracts bees and butterflies; it’s deer resistant, drought tolerant and wind resistant.

“Inexpensive and widely available, it is among the top five perennials in sales,” Elmore wrote.

Alderman Nick Veccharelli said he was especially pleased the flower is deer resistant. Alderman Dan German said he hopes residents start planting lots of the new city flower around town.