In writing a release, put the most important news up top. For example, if you are describing a garden club meeting at which someone spoke, put something about what the speaker said in the first sentence. (“A state entomologist told the Ridgefield Garden Club last week that an unusually large number of ants has been stealing nectar from the peonies this year….”) Don’t begin with the fact that the club had a meeting or who the hostesses were. Avoid dull beginnings.
Similarly, if the story is about the election of officers, tell who got picked president or chairman. (“Arthur Magdolinia of Cowslip Court, a member for 15 years, was elected president of the Georgetown Lions Club Tuesday, March 15.”) And include some biographical information about the leader.