A different kind of health insurance company plans to open in a new building at 1645 Boston Post Road, following a unanimous vote of the Planning and Zoning Board (P&Z) at its April 5 meeting.

Planner Hiram Peck said the as-yet unnamed business would be adjacent to Panera Bread, which recently opened at 1627 Boston Post Road. An REI Coop store is also planned for the same shopping center, located opposite the Milford Market Place.

Peck said this would be a retail insurance use, allowing people to not only purchase a health insurance policy, but also receive counseling and education about their options. He said the plan needed a special exception because the use is not clearly spelled out in the Corridor Design District-5 (CDD-5) zone.

City Planner David B. Sulkis said retail insurance offices are permitted in the other CDD zones in Milford. Sulkis said this is a hybrid of a retail building and a professional office.

“In any other CDD zone, this would not be before you,” said Sulkis, meaning that such plans would be reviewed and approved by the zoning staff.

Peck said the company would work with Medicare, but not Medicaid patients. A nurse would be on staff to help with care navigation. The only medical testing would be finger stick testing for blood sugar, and there would also be measurements for obesity.

“Because of competition, I have not stated the name, but it is a well-established company,” said Peck, predicting that this model will be seen more in the future.

Commenting on the project, board member Jim Quish said, “I think it’s a real blend of service. It seems like there is always a need for someone to walk you through your health insurance needs.”

C&G Milford LLC is the property owner. The LLC lists Louis R. Capelli of White Plains, N.Y., as managing member.