Breast cancer license plate in the works

The Seymour Pink plate

The Seymour Pink plate

SEYMOUR >> Organizers of Seymour Pink, the grassroots initiative launched in 2009 to raise money and awareness for breast cancer, are on a mission to have a specialty license plate produced to show support for the cause.

Since announcing the news in October, Seymour Pink founder Mary Deming said 100 paid applications have been received from people who want to buy a plate for their vehicles.

“We can’t be more excited that (the new license plate) will feature the Seymour Pink logo,” said Deming.

However, the state Department of Motor Vehicles won’t begin production on the plate until Seymour Pink gets at least 400 paid applications, Deming said.

According to Seymour Pink board member Mary Ellen LoGiudice, once 400 paid applications are received and certified, they will be sent to the DMV so the license plates can be printed and sent to their new owners.

Both Deming and LoGiudice stressed that those who want to buy the plate don’t have to live in Seymour. Buyers must have a vehicle registered or are registering one in Connecticut.

The plate can be residential and/or commercial, with fees the same at $65 to replace or transfer the current plate. A plate for a new registration is $134.

The project is not a fundraiser, Deming said, and fees for the plates are set by the DMV.

Seymour Pink has set a tentative deadline of Jan. 15 to reach the needed 400 paid applications, Demin said.

Ansonia resident and former New Haven Register staffer Patti Villers said she bought a plate.

“As a breast cancer survivor who has been a recipient of the generosity of Seymour Pink I didn’t hesitate to sign up for the license plate,” said Villers.

“I know firsthand what great work Mary Deming and her crew of dedicated volunteers continue to do for breast cancer survivors in our community.

“As Mary would tell you, it’s not a fundraiser for Seymour Pink; it’s to raise awareness of breast cancer. I urge others to consider signing up for one to support this great cause.”

To buy plate, download the application at Seymour Pink’s website at

Completed applications with a check made payable to “Connecticut DMV” can then be mailed to Mary Ellen LoGiudice, c/o Seymour Pink Inc., P.O. Box 333, Seymour 06483.

The application and payment can also be dropped off 11 a.m.-2 p.m. Tuesdays, 4-7 p.m. Thursdays and 10 a.m.-3 p.m. Saturdays at Seymour Pink’s gift shop, at 3 Franklin St.

Anyone with questions about the plate can contact LoGiudice at or 914-282-0046 or

The plate will be “the first breast cancer license plate in the state of Connecticut,” Deming said.

“The state ... unfortunately is No. 1 in the nation for most breast cancer cases per year,” Deming said.

“In launching this project, we felt it would be a way for us to show support to those who have been victimized by this horrific diagnosis and to spread awareness of Seymour Pink and its mission in the fight against breast cancer.”

Deming credits state Rep. Theresa Conroy, D-Seymour, for coming up with the idea for the plate.

Deming founded Seymour Pink in 2009 to honor her mother who died from breast cancer. The organization has raised more than $1 million toward the fight to eradicate the disease.

Deming began with a goal to raise money for the Susan G. Komen three-day walk in Boston, and has since inspired Seymour Pink Day in October to raise money and awareness for the cause.

The group earned nonprofit status in 2010 and continues to raise thousands of dollars each year with benefits, including its 5K walk/run.