Bowlero to offer free bowling game, shoe rental Saturday

MILFORD — Bowlero Milford is offering the public the perfect game of bowling Saturday — a free one.

As part of special customer appreciation day, all those who arrive between noon and 3 p.m. can bowl a game free, get a free shoe rental, a $5 gift card for the state-of-the-art arcade and deep discounts on food, such as a $1 hot dog or soda.

The price Saturday afternoon normally is $7.29 per game and an additional $6.14 for shoe rental.

Officials at Bowlero say they didn’t do a one-year anniversary party in June to recognize success under the venue’s transformation, so offering free bowling is another way to celebrate.

“This is a way for us to give back,” said Michael Jasilewicz, district manager for Bowlero Corp.. He said they are community minded and are always contributing to schools, youth sports teams and other causes.

RSVP is recommended, but not necessary, via this link:

The approximately 40,000-square-foot building at 1717 Boston Post Road was for decades an old-school, not-so-fancy bowling alley with a limited snack bar and a drinking bar that went through a series of name changes, the most recent before Bowlero being AMF Milford Lanes.

In June 2017, the business re-opened as Bowlero, under Bowlero Corp., which transforms bowling venues by creating an “all-in-one entertainment center,” Jasilewicz said.

In other words, the Milford venue is not your grandmother’s bowling alley.

The 54 blacklight bowling lanes have high-definition video walls at the end where sports, movies, even personal slideshows at private events can be shown, comfortable couch-like seating, a state-of-the-art arcade, dance floors that can be popped atop the lanes and a sports bar with a hometown feel that serves cold, fresh beer on tap in the manner used at craft breweries.

No more self-order snack stand offering five items.

Bowlero has servers and a full kitchen and menu that offers fajitas, sliders, buffalo cauliflower bites, other meals and a couple of specialties, such as the Coney Mega Dog — a 2-foot long hot dog — and the XXL Pretzel, a dough pretzel the size of a pizza.

There’s also the Behemoth Burger, made from a 5-pound patty served with lit sparklers.

Behind the lanes is casual background seating where all kinds of hidden table attachments can be set up instantly to give the place a whole new look and feel for special events such as fundraisers, corporate parties, bat and bar mitzvahs, bachelor and bachelorette parties and even weddings. The business also helps groups raise money through fundraisers.

Manager Pablo Martinez said people who see the transformation “all love it.”

“People will say, ‘I haven’t been here in years, wow, ’” Martinez said.

Jasilewicz said bowling alleys in East Haven and Wallingford are undergoing the transformation to Bowlero.

Bowling venues of various types under Bowlero Corp. are located from California to New York, and in Canada and Mexico. Some 65 of the venues fall under the Bowlero brand and 300 are under the names AMF, Brunswick or Bowlmor. The company purchased AMF in 2013.

Martinez said the entertainment center offers numerous specials, including a game of bowling and other items for $2.22 on Tuesdays; and on Friday beginning at 10 p.m. and Monday beginning at 8 p.m., a few hours of unlimited bowling for a set price.